Dieter Rams, an iconic figure in product design, revolutionised the industry with his minimalist and functional approach. His work at Braun and his 'Ten Principles of Good Design' continue to inspire and shape contemporary design thinking. Rams is credited with the memorable phrase “Weniger, aber besser,” which translates to “Less, but better.” He is widely regarded as a major influence on Apple's best-selling products and is recognised as one of the most important industrial designers of the 20th century.

George Nelson is often referred to as one of the founders of American modernism, and with good reason. Together with Charles & Ray Eames, Harry Bertoia, Eero Saarinen and the talented designers in his New York studio, he ushered in a new style of design that would change the way we dress our homes forever. While heading up his studio, George Nelson Associates, he gifted the world the Coconut Chair, Marshmallow Sofa, Bubble Lamps and an impressive 130 clock designs.

Joseph, or Joe, Colombo was an Italian designer, artist and architect who created many of the most iconic Italian designs, despite coming to the profession only late in his life. In a brief but successful career, Joe Colombo produced highly innovative objects, which made him into one of the most influential product designers in Italy at the time.

François-Xavier (1927–2008) and Claude (1925–2019) Lalanne were a husband-wife team of artists who created inventive and often surprising works that have been widely admired and collected since the 1960s. Throughout their career, Les Lalanne sculpted a playful menagerie of monkeys, ducks, fish, and especially sheep. Their pieces blur the line between fine art and decorative prop and have been exhibited in New York, Paris, London, Hong Kong, Geneva, Tokyo, and Taiwan and have sold for seven figures at auction.

Every so often, there comes a man who is able to see the universe in a new way, whose vision upsets the very foundations of the world as we know it. With his ideas still informant, Albert Einstein was 22 years old when he sat out alone on foot across the Alps. In his youthful passage through the mountains he longed to grasp the hidden design, the underlying principles of nature. Throughout his life, Einstein would look for harmony, not only in his science but in the world of men. The world wanted to know Albert Einstein and yet he remained a mystery to those who only saw public face and perhaps to himself as well. However, the next 7 practical life lessons can reveal Einstein’s way of thinking.

Max Bill was a great Swiss polymath: an artist, architect, industrial designer, graphic designer, and teacher. He attended the Bauhaus where he was taught by Josef Albers, László Moholy-Nagy, Paul Klee, Wassily Kandinsky and Oskar Schlemmer. Bill remained closely associated with the Bauhaus school and was a key figure in developing and propagating its principles, especially through his professorship at the Kunstgewerbeschule Zürich and as a founder of the Ulm School of Design.

The Bauhaus was arguably the single most influential modernist art school of the 20th century. Its approach to teaching, and to the relationship between art, society, and technology, had a major impact both in Europe and in the United States long after its closure under Nazi pressure in 1933. The Bauhaus was influenced by 19th and early-20th-century artistic directions such as the Arts and Crafts movement, as well as Art Nouveau and its many international incarnations, including the Jugendstil and Vienna Secession.

Maurits Cornelis Escher was an artist from the Netherlands who was known for incorporating mathematical equations into his lithographs and woodcuts. He represents the perfect coming together of mathematics and art. Although he is most known for his impossible constructions, he also created some wonderful realistic graphic art. M. C. Escher’s artworks were not that popular during his tenure as an artist, even in his own country. M.C. Escher is one of the world’s most famous graphic artists.